Eager diners lined up in the cold weather outside of the Burlington Mall this past Sunday for a chance to try a burger from one of the Food Network's most recognizable stars.
Bobby's Burger Palace held its grand opening on Sunday, Jan. 27. The restaurant is located at the Burlington Mall and has it's own entrance.
Flay himself was in attendance to welcome customers to the new restaurant. This is the first Bobby's Burger Palace in Massachusetts and the 13th one opened to date.
Before the grand opening Flay held a dinner with members of the press. He said he first started the restaurant chain because he had a lifelong love of burgers. He also wanted to open a restaurant for fans that didn't cost upwards of $75 to $100 per person.
All of the burgers are priced between $6.75 and $7.75
The burgers are inspired by different flavors from around the United States, Flay said.
"I chose some obviously simple flavors from different parts of the country," he said. "That is one of the things that makes the United States so great, it has a wide variety of foods in each region. When I look at a map I don't see states or cities, I see ingredients."
Flay also suggests that diners get their burgers "crunchified" meaning to top them with crisp potato chips.
Other menu items include fresh-made fries that take two days to make and a variety of milkshakes with 11oz of ice cream per serving.
Flay said he also wants to the restaurant to be part of the Burlington community. He explained that in honor of the first Boston-area opening, BBP Burlington will donate $1 for every burger (including ground turkey burgers and chicken breast sandwiches) sold during the first week of opening (January 27- February 3) to People Helping People’s Burlington Community Food Pantry — a local organization that operates year-round to provide food and other vital services to members of the Burlington community.
From BBP release:
Each BBP burger is Bobby’s tribute to America’s regional flavors and traditions, made with only premium-quality ingredients and condiments. Cooked to order, patrons can choose from 10 signature burgers such as the Philadelphia Burger with Provolone cheese, griddled onions and hot peppers; the Buffalo Style Burger with red hot sauce, blue cheese dressing and watercress; the Dallas Burger spice crusted with coleslaw, Monterey Jack, BBQ sauce, and pickles; the Santa Fe Burger with queso sauce, pickled jalapeños, and blue corn chips; and the Palace Classic Burger with American cheese, lettuce, tomato and red onion – are all served on a sesame seed bun. Also offered is a BBP Burger of the Month, which in January will be the Canadian Burger with white Cheddar cheese, Canadian bacon and maple mustard sauce. February’s Burger of the Month will be the Louisiana Burger with spice crust, Pepper Jack cheese, Tasso ham and spicy Remoulade hot sauce. All burgers may be prepared with Certified Angus Beef or ground turkey, and a grilled chicken breast option is also available.
THE SET- UP
The 72-seat BBP is a nod to a classic burger joint, emblazoned with fiery red, bold yellow and vibrant green hues that Bobby is so known for. BBP is outfitted with a central serpentine striped corian dining counter with vivid green leather seats and a dramatic ribbon-like light fixture with brown, orange and yellow stripes.
A floor-to-ceiling feature wall encasing the BBP’s kitchen is a mosaic of wood, bamboo and bright green, brown and orange glass tiles. Pendant lamps create a gradation of amber color where light shines through tiny bubbles providing a glow throughout the restaurant. Photographs of farm-fresh ingredients also adorn the BBP’s walls.
BBP Burlington is located at the Burlington Mall at 75 Middlesex Turnpike on the northeast side of the mail. The restaurant will be on the first floor between Sears and Lord & Taylor. For on-the-go burger lovers, take-out service and online ordering are available.
Were you at the grand opening? What did you think? Let us know in the comments section below.